HASTINGS, Hunter; D´´´ANDREA, Fernando Antonio Monteiro Christoph; BYLUND, Per. Towards A Value-Dominant Logic of Marketing. MISES: Interdisciplinary Journal of Philosophy, Law and Economics, São Paulo, v. 7, n. 3, 2019. DOI: 10.30800/mises.2019.v7.1240. Disponível em: https://www.misesjournal.org.br/misesjournal/article/view/1240. Acesso em: 18 sep. 2025.